Resources
Know what every lead costs you.
Straight answers for independent dealers: what listing sites charge, how Google vehicle ads work, and how to compare them with your own numbers.
Articles
- Autotrader vs Google Vehicle Ads: how they charge and where the shopper landsHow Autotrader charges independent dealers, how Google vehicle ads charge, where each one sends the shopper, and how to compare the cost per lead.
- CarGurus vs Google Vehicle Ads: what an independent dealer pays for each leadHow CarGurus and Google vehicle ads charge dealers, where the shopper lands, and how to compare the cost per lead with your own numbers.
- Cars.com vs Google Vehicle Ads: what dealers pay and what they getWhat Cars.com earns per dealer, how Google vehicle ads charge, where each one sends the shopper, and how to compare the cost per lead with your own numbers.