Google Vehicle Ads management
Google vehicle ads for independent dealerships.
Vehicle ads show a car's photo, price and mileage right in Google results. Driviam sets them up on your own accounts, keeps them running and reports what every lead cost.
Also known as vehicle listing ads (VLAs).
What Google requires
Vehicle ads have rules. We handle them.
Based on Google's published vehicle ads requirements. Most disapprovals come from car pages that hide one of these details.
- 1A Merchant Center account with the Vehicle ads add-on and a vehicle data source (your inventory feed)
- 2A Google Business Profile for each lot, linked to Merchant Center, with matching store codes
- 3A Performance Max or Standard Shopping campaign in Google Ads that uses that data source
- 4Car pages that show dealership name, location, price, VIN, availability and mileage, with no extra clicks
- 5A valid dealer license where your state or province requires one
- 6One Merchant Center account per state or province, with a physical lot in each
What Driviam does
Setup, management and numbers you can trust.
Setup
Merchant Center, your vehicle feed, Business Profile, vehicle ads campaigns (Performance Max or Standard Shopping) and lead tracking. Most dealers are live within 2 weeks of granting access.
Management
Budgets and bidding, fixes when Google disapproves a car, and inventory that stays in sync with your website automatically.
Monthly report
Leads, calls and cost per lead in plain English, plus a review call. No vanity metrics.
Lead attribution
Forms and calls tracked wherever your website platform allows it, so you can see which leads came from Google.
You own your Google Ads, Merchant Center and Business Profile; Driviam manages them. Flat monthly fee. Month-to-month. Cancel anytime with 30 days' notice.
See where your cars stand on Google.
Free audit. No obligation. We'll reach out within 1 business day.
A good fit if you
- Are a licensed independent dealership in the US or Canada
- List your cars on your own website, one page per car
- Want to know what each lead actually costs
Not supported by vehicle ads
- Vehicle auctions and auction pricing
- Parts, accessories, tires and service
Questions dealers ask
Do I need to change my website?
No. If your car pages show price, VIN, mileage and availability, we work with your current website. If something is missing, we tell you exactly what to fix.
My website provider already offers ads. What's different?
Many website providers turn on a basic Google search campaign and leave it running. Driviam specializes in Google vehicle ads: we manage the ad for every car in your inventory individually, with its own photo, price, mileage and car page, fix listings when Google flags them, and adjust the campaign every month in your own accounts. Every month you see what each lead cost.
Who pays Google for the ads?
You do. Google bills your own Google Ads account directly. Driviam's monthly fee is separate.
How fast will I see results?
Your cars can start showing on Google as soon as setup is done, and most dealers are live within 2 weeks. We review the results with you after the first full month.