Who we serve
Independent dealerships in the US and Canada.
Driviam does one thing: Google Vehicle Ads for independent dealers. Google has fully released vehicle ads in the United States and Canada, and we set them up and run them for dealers in both countries, all online, in your own accounts.
Who we work with
Single-lot independent dealers
One lot, a website with a page for every car, and no time to babysit Google Ads. We run your vehicle ads in your own accounts and report what every lead cost.
Small independent groups
Two or more rooftops, each with its own Business Profile, inventory and store code. One partner manages every location, with one report you can read in five minutes.
Specialty used-car stores
Trucks, luxury, imports, EVs or budget cars. Vehicle ads show the exact car a shopper searched for, which is where specialty inventory wins.
Where we work
The same service in both countries, set up for the rules of each market. Setup happens online: you grant access to your accounts, we do the rest, and we review results with you every month on a video call.
United States
- Prices in US dollars, mileage in miles
- The advertised price is what a shopper can actually pay, excluding only required government charges and fees (Google's rule for the US)
- One Merchant Center account per state you advertise in
Canada
- Prices in Canadian dollars, mileage in kilometres
- New cars need an all-in price in the feed; used cars do not (Google's rules for Canada)
- One Merchant Center account per province you advertise in
Is your dealership a fit?
A good fit if
- You are a licensed dealership with a physical lot where buyers can see and buy the car
- You sell passenger vehicles: cars, SUVs, pickups and vans
- Every car has its own page on your website, with price, VIN and mileage
Not eligible for vehicle ads
- Private sellers and auto brokers (Google only allows direct sellers)
- Motorcycles, boats, commercial and farm vehicles
- Auctions, auction pricing and vehicle subscriptions
- Parts, accessories, tires and service
Eligibility rules come from Google's vehicle ads policies and vehicle ads overview. Not sure? Ask for the free audit and we will tell you.
See where your cars stand on Google.
Free audit. No obligation. We'll reach out within 1 business day.