Google Vehicle Ads specialists · US & Canada
More leads from Google, at a cost per lead you can see.
We do one thing: Google Vehicle Ads. Every car on your lot shows up on Google with its photo, price and mileage, and the click lands on that car's page on your own website, not on a marketplace. Every month you see what each lead cost.
- Built by a former dealership floor manager
- Most dealers live within 2 weeks
- Month-to-month, 30 days' notice
- You own your Google accounts
You pay for leads every month. Do you know what each one costs?
01
You pay listing sites every month, and you still can't say what one lead costs you.
02
On a marketplace, your car sits next to other dealers' cars, often with a price rating you don't control.
03
Your website provider "turned on Google ads," but nobody manages them car by car.
What dealers pay today
Listing sites earn thousands from the average dealer.
On Google vehicle ads you pay for clicks, on a budget you set, and the shopper lands on your website. Put in your own numbers to see which one costs you less per lead.
Google Vehicle Ads
Your budget
You pay for clicks, set the monthly budget and can change it any day. Your monthly report shows what each lead cost.
Company-wide averages that include large franchise stores, so many independent dealers pay less. Reviewed November 4, 2026.
How it works
From your lot to their search.
Read the transcript
Right now, someone in your area is searching Google for their next car. Are they finding yours?
At the very top of the results, shoppers see vehicle ads: the photo, the price, the mileage, and the dealer's name. One click takes them straight to that car.
But too often, those spots go to the big dealer groups. If your inventory isn't there, those buyers never see your cars. And they call someone else.
That's where Driviam comes in. We set up Google Vehicle Listing Ads for independent dealers. Your real inventory, with your photos, your prices, and your mileage, shows up at the top of Google, right where buyers are looking.
Here's how it works. One: we connect your website, Google Business Profile, and Merchant Center. Two: we build and manage your campaigns. Three: you get calls, leads, and visits from buyers who are ready to buy.
You keep selling cars. We handle Google. Book your free inventory audit at driviam.com.
- 1
Free audit
We search 3 of your cars on Google and show who appears instead of you.
- 2
Setup
We connect your inventory feed, Merchant Center, Business Profile, campaigns and lead tracking. Most dealers are live within 2 weeks of granting access.
- 3
Monthly report
Leads, calls and cost per lead in plain English, plus a review call. No vanity metrics.
See where your cars stand on Google.
Free audit. No obligation. We'll reach out within 1 business day.
What's included
Everything your inventory needs. Nothing you don't.
Flat monthly fee. Month-to-month. Cancel anytime with 30 days' notice.
- Your inventory stays in sync with your website automatically
- Google Vehicle Ads campaigns built from your live inventory, car by car
- Lead tracking for your website forms and calls, wherever your website platform allows it
- Monthly performance report and review call
- Listing checks against Google's vehicle ads requirements: price, VIN, mileage and availability on every car page
- You own your Google Ads, Merchant Center and Business Profile; we manage them
Built by a car guy, not an agency
We know the dealership floor.
Driviam was built by a former dealership floor manager with hands-on sales and F&I experience on the dealership floor. Our goal is simple: give independent dealers the same visibility on Google as the big stores, with numbers you can trust.
More about Driviam"Driviam is the service I wish I had when I was on the dealership floor."
Straight answers.
Do I have to stop using CarGurus, Autotrader or Cars.com?
No. Keep the sites that work for you. Run Google next to them for a month or two, compare the cost per lead in your monthly report, and move budget to whatever brings the cheapest leads.
Do I need to change my website?
No. If your car pages show price, VIN, mileage and availability, we work with your current website. If something is missing, we tell you exactly what to fix.
My website provider already offers ads. What's different?
Many website providers turn on a basic Google search campaign and leave it running. Driviam specializes in Google vehicle ads: we manage the ad for every car in your inventory individually, with its own photo, price, mileage and car page, fix listings when Google flags them, and adjust the campaign every month in your own accounts. Every month you see what each lead cost.
Who owns the Google Ads account?
You do. Your Google Ads, Merchant Center and Business Profile stay in your name, and Driviam manages them through our manager account. If you ever leave, you keep everything.
How much should I spend on ads?
It depends on how many cars you have and your market. We recommend a starting budget in your free audit, and you approve every change.
Who pays Google for the ads?
You do. Google bills your own Google Ads account directly. Driviam's monthly fee is separate.
Can I cancel?
Yes. Driviam is month-to-month. Cancel anytime with 30 days' notice.
How fast will I see results?
Your cars can start showing on Google as soon as setup is done, and most dealers are live within 2 weeks. We review the results with you after the first full month.
See if your cars show up on Google.
Free audit. No obligation. We'll reach out within 1 business day.
For licensed independent dealerships. Looking to buy a car? Driviam doesn't sell vehicles.